Rendered Fits Category Guide
Fashion brands are moving from AR-first try-on to AI virtual try-on because AI produces stronger product-page visuals, works better for full garments, and does a better job answering the actual customer question: how would this look on me?
AR helped e-commerce prove that try-on behaviour exists. It introduced real-time interaction and early consumer familiarity with virtual fitting ideas. But what worked as novelty is not always what works as purchase-confidence support.
AI try-on is stronger where the output needs to be believable enough to influence the purchase decision. That is especially important in tailoring, outerwear, knitwear, occasionwear, and other high-hesitation categories.